Fashion and textiles : breakthroughs in research and practice
Başlık
Fashion and textiles : breakthroughs in research and practice

Dil
English

ISBN
9781522534334

Yayın Bilgileri
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
 
IGI Global,
 
[2017]
 
c2018

Fiziksel Tanımlama
27 PDFs (xi, 540 pages) : illustrations

İçerik
Section 1. Consumer engagement and CRM. Chapter 1. Predicting behavioral intentions toward sustainable fashion consumption: a comparison of attitude-behavior and value-behavior consistency models ; Chapter 2. Materialistic values and impulsive behavior in the purchasing process between genders ; Chapter 3. The shop of the future: bridging the online/offline experience gap in fashion retail through virtual reality ; Chapter 4. Involving customers through co-creation: an approach from the fashion industry ; Chapter 5. Managing and influencing consumer behavior to become a worldwide leader in the apparel industry ; Chapter 6. Strategies for luxury fashion brands' targeting the young audience: how to link celebrity endorsements and brand extensions with social media -- Section 2. Digital innovation. Chapter 7. Developing forecasting model in Thailand fashion market based on statistical analysis and content-based image retrieval ; Chapter 8. Fashion technology and the development of new business models ; Chapter 9. Design and development of intelligent decision support prototype system for social media competitive analysis in fashion industry ; Chapter 10.Fashion retail innovation: about context, antecedents, and outcome in technological change projects ; Chapter 11. Brand personality, social status, and physical vanity in building luxury fashion branded apps ; Chapter 12. Branding, marketing, and design: experiential in-store digital environments ; Chapter 13. Fusion of artisan and virtual: fashion's new world opportunities -- Section 3. Education, ethics, and management. Chapter 14. Information and knowledge management perspective contributions for fashion studies: observing logistics and supply chain management processes ; Chapter 15. Using a social network game as a teaching tool for visual merchandising ; Chapter 16. Cognitive processes in fashion design: designing of modelling projects for the visually handicapped ; Chapter 17. Cross-cultural management of the European textile and clothing industries: application of Hofstede¿́¿s cultural dimensions ; Chapter 18. Fashion brand management: fashioning value through CSR -- Section 4. Manufacturing and logistics. Chapter 19. Green strategy for production of antimicrobial textiles ; Chapter 20. Mastering fashion supply chain management and new product development in the digital age ; Chapter 21. End to end supply chain planning for a fashion retailer in India ; Chapter 22. Electrotextiles: a novel product for the textile industry ; Chapter 23. Online distribution strategies: a mix of globalization and diversification in the fashion market..

Özet
This book is a critical source of academic knowledge on the latest business and management perspectives within the fashion and textiles industry. Highlighting a range of pertinent topics such as marketing, consumer behavior, and value creation.

Konu Başlığı
Clothing trade -- Management.
 
Fashion merchandising.

Ek Kurum Yazarı
Information Resources Management Association,
 
IGI Global,

Elektronik Erişim
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3432-7


Materyal TürüDemirbaş NumarasıYer NumarasıRaf KonumuMevcut Konumu
E-Kitap2470080-1001HD9940 .A2 F3675 2018eIGI InfoSciIGI InfoSci