Library Web sites creating online collections and services için kapak resmi
Başlık:
Library Web sites creating online collections and services
Dil:
English
ISBN:
9780838908723
Yayın Bilgileri:
Chicago : American Library Association, 2004.
Fiziksel Tanımlama:
xiv, 146 p. : ill. ; 23 cm.

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Materyal Istek
E-Kitap 1382794-1001 Z674.75 .W67 W55 2004 ALA E-Kitap Koleksiyonu
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Özet

Özet

Information-hungry consumers have become accustomed to flashy commercial web sites, the lightning speed of major search engines, and a seemingly endless array of "content" at high profile sites like Amazon.com. Libraries committed to delivering online content and services in this frenzied environment need the authoritative guidance and practical know-how available in Library Web Sites.

This patron-centered step-by-step guide is the foundation for creating either basic or advanced online library services, and integrating all aspects of library activities in the virtual world. Beginning with a checklist of elements essential to a library web site, it further explains how to:

Manage content using database-backed web pages Brand the library's marketing and promote services online Integrate external content--licensed databases, library catalog and e-books--onto the site Conduct readers' advisory services online Keep the site fresh and updated using the editorial calendar tool Archive online resources

Public and academic librarians, technology specialists, and all those front line staff responsible for creating, designing and updating the library's web site will find an all-encompassing user-friendly guide designed to help them make the library's vast resources accessible online.


İncelemeler 1

Kitap Listesi Değerlendirmesi

Aimed at library staff seeking to create and maintain a public-access Web site, this manual addresses both practical issues and standards and principals relating to online information access and delivery. The author, a contributing editor to Public Libraries' 0 "Tech Talk" column, offers sensible and field-tested advice for any institution planning to establish an online presence. Several chapters discuss content, and what is notable is that equal consideration is given to information services (databases, digital collections, etc.) and reader's advisory (staff- and patron-generated reviews, live-chat book groups, etc.). An entire chapter discusses how to diversify content to reach specific audiences, such as business professionals, non-English speakers, teachers and teens, or, for academic sites, alumni, faculty, and distance-education students. Appendixes provide a sample editorial calendar, a detailed list of Web management resources, and an extensive bibliography. This succinct guide should be required reading for all aspiring library Web masters. -- RBB Copyright 2004 Booklist


İçindekiler

Figuresp. ix
Acknowledgmentsp. xi
Prefacep. xiii
1 Planning Your Web Sitep. 1
Why Planning Is So Importantp. 1
Site Development Processp. 2
Staffing Modelp. 3
Library Planning Documentsp. 6
Content Inventoryp. 10
Style Guides and Standardsp. 11
Housekeeping and "Other Duties as Required"p. 16
2 Information Architecturep. 21
Site Navigationp. 22
Usabilityp. 29
3 Internet Marketing: Promoting the Libraryp. 36
Branding and the Library Imagep. 36
About the Libraryp. 37
Creating Sticky Contentp. 41
4 Digital Reference Collections and Servicesp. 46
Digital Collectionsp. 47
E-mail and Chat Reference Servicep. 48
Frequently Asked Reference Questions (FARQs)p. 52
Knowledge Basesp. 53
Web-Based Instructionp. 55
Obituary Indexesp. 60
Referral Servicesp. 61
5 Library Catalogs and Portalsp. 63
A Look at the Competitionp. 65
Customizing the Catalogp. 66
A Matter of Semantics: Labeling for Accessp. 69
Content Enrichmentp. 69
External Web Sites: Implications for the Library Web Site and Catalogp. 70
A Case Studyp. 73
6 Licensed Databases and Electronic Booksp. 75
Research Databases and Electronic Journalsp. 76
Electronic Booksp. 86
7 Reader Servicesp. 89
RA Web Sites Todayp. 91
Leisure Reading in Academic Librariesp. 91
Visibility of RAp. 92
Links to External Sitesp. 93
Reading Listsp. 93
Subscription Databasesp. 95
Book Reviewsp. 96
Authors Online: E-mail and Real-Time Chatsp. 96
Responding to Readersp. 97
Book Discussion Groupsp. 98
RA Web Sites Tomorrowp. 100
8 Content for Specific Audiencesp. 101
Diversifying Your Web Sitep. 103
Young Peoplep. 105
Seniorsp. 109
Language-Related Groupsp. 110
Accessibility: Services to People with Disabilitiesp. 113
9 Library Web Sites: Where Do We Go from Here?p. 119
Administrative Issuesp. 120
Technologyp. 120
User-Centered Designp. 121
Full-Text Contentp. 121
Third-Party Vendorsp. 121
E-commercep. 122
The Companion Web Pagesp. 122
Appendix A Editorial Calendarp. 123
Appendix B Library Web Manager's Resource Directoryp. 127
Bibliographyp. 133
Indexp. 141