Going places with youth outreach smart marketing strategies for your library için kapak resmi
Going places with youth outreach smart marketing strategies for your library
Yayın Bilgileri:
Chicago : American Library Association, 2005.
Fiziksel Tanımlama:
viii, 119 p. : ill. ; 23 cm.


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E-Kitap 1382826-1001 Z718.2 .U6 P44 2005 ALA E-Kitap Koleksiyonu

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"Marketing your services to children may be the most powerful but underused part of a library's marketing plan." --Angela B. Pfeil from the Introduction

Corporations know that marketing to kids is big business--with children influencing more than $500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for getting children's attention, from where to post event flyers (child's eye height, please) to taking storytime to where restless children might be waiting (how about the DMV?)

This hands-on guide shows librarians how to apply marketing concepts to expand their outreach and nurture these new audiences. Use these proven techniques to:

Develop a comprehensive marketing plan to promote children's and youth services Let new audiences experience library services firsthand at schools and events Build partnerships with community groups using sample letters and scripts Evaluate the outcomes of programs to refine your offerings

By offering programs outside the library, children and their parents will be more interested in finding out what is going on inside the library. Readers will also glean inspiration from sample logos, brochures, and mascots shared by successful youth library marketing programs. To appeal to today's kids, use this empowering guide to get up to speed on marketing, enlarge the audience of children served, and ultimately expand available library services and programming.

İncelemeler 2

Kitap Listesi Değerlendirmesi

Companies like McDonald's have been marketing to children for years, and so should libraries, according to virtual reference librarian and consultant Pfeil. In this hands-on guide, she gives information on developing a comprehensive marketing plan to promote youth services, presenting in community venues to reach new audiences, building partnerships with community groups, and evaluating program outcomes to refine and improve offerings. Taking the process in a step-by-step manner, including sample letters and forms, and giving ample examples of successful programs, this instructional handbook is clear but dry, rather like reading a computer user's manual. Appendixes include sample outreach programs, a bibliography of works on marketing, and a general bibliography, along with a detailed, accurate index. This is a sound purchase for public libraries interested in doing more with marketing and outreach to youth. --Ann Welton Copyright 2005 Booklist

"Library Journal" İncelemesi

The premise here--that outreach efforts are, in fact, marketing--makes for a highly readable and useful book. After defining "marketing" and how it applies to libraries, Pfeil, a youth services expert and currently a virtual reference librarian for Tutor.com's Librarians by Request, briefly describes how to develop a marketing plan--a section that should have been quite a bit more detailed for the nonmarketing library audience. But she goes on to offer extremely valuable guidelines for producing effective promotional materials and using library web sites as a form of outreach/marketing. Pfeil also outlines ways to establish relationships with organizations that might take advantage of the library's outreach services. Some of her suggestions are quite creative--such as offering story times at local Department of Motor Vehicle offices, where restless children are likely to be waiting with their parents. In addition to tips for evaluating a program's success, there are examples of several established library youth outreach programs that will inspire readers. While larger libraries will find this title most useful, smaller libraries will find much that can be adapted to their own purposes.--Rachel Q. Davis, Thomas Memorial Lib., Cape Elizabeth, ME (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted. All rights reserved.