Creating the customer-driven academic library için kapak resmi
Başlık:
Creating the customer-driven academic library
Dil:
English
ISBN:
9780838909768
Yayın Bilgileri:
Chicago : American Library Association, 2009.
Fiziksel Tanımlama:
xi, 194 p. ; 23 cm.

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E-Kitap 1382968-1001 Z675 .U5 W78 2009 ALA E-Kitap Koleksiyonu
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Özet

Özet

Academic libraries are going through what may be the most difficult period in their history. With more and more scholarly content available online and accessible almost anywhere, where does the traditional "brick and mortar" library fit in? In this book Jeannette Woodward attacks these and other pressing issues facing today's academic librarians. Her trailblazing strategies center on keeping the customer's point of view in focus at all times to help youIntegrate technology to meet today's student and faculty needsRevaluate the role and function of library service desksImplement staffing strategies to match customer expectationsCreate new and effective promotional materialsLibrarians are now faced with marketing to a generation of students who log on rather than walk in and this cutting-edge book supplies the tools needed to keep customers coming through the door.


İncelemeler 1

Kitap Listesi Değerlendirmesi

Woodward, formerly an academic library administrator and now with a second career in public libraries, presents her thoughts on how academic libraries need to keep the customer's point of view in focus at all times. She discusses integrating technology to meet today's student and faculty needs, reevaluating the role and function of library service desks, implementing staffing strategies to match customer expectations, and creating effective promotional materials. One of the best chapters is Sharing Our Vision: Marketing the Academic Library, which covers formulating a marketing plan and identifying and reaching the customers. A short, useful list of resources concludes each chapter. Though there is nothing really new here, the book brings current ideas together in one place.--Awe, Susan Copyright 2009 Booklist


İçindekiler

Introductionp. vii
1 Reinventing the Academic Libraryp. 1
2 Making It Happen: Leadership and the Professional Staffp. 16
3 Public Service Staffing: Past, Present, and Futurep. 31
4 A Great Place to Be: Creating a Livable Libraryp. 48
5 Transforming Spaces on Tight Budgetsp. 69
6 Making the Transition to a Twenty-First-Century Libraryp. 86
7 Innovation at the Forefrontp. 110
8 Sharing Our Vision: Marketing the Academic Libraryp. 130
9 Customer Service: Making It All Come Togetherp. 152
10 Evaluating Our Progressp. 172
Indexp. 189