Emergent strategies for e-business processes, services, and implications advancing corporate frameworks için kapak resmi
Emergent strategies for e-business processes, services, and implications advancing corporate frameworks
Yayın Bilgileri:
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2009.
Fiziksel Tanımlama:
electronic texts (xxiv, 398 p. : ill.) : digital files.
Advances in e-business research series,

Advances in e-business research series.
Genel Not:
"Premier reference source"--Cover.
Preface -- Section I: E-consumer relationship management. 1. Managing the customer relationship / Keith Ward, Erik Rolland, Raymond Patterson -- 2. A new conceptual framework for greater success with integration of E-CRM / Soumaya Letaifa -- 3. Managerial discretion and E-CRM performance / Tim Coltman -- 4. Multi-channel retailing and customer satisfaction / Patricia Warrington, Elizabeth Gangstad, Richard Feinberg, Ko de Ruyter.

Section II: E-business models and strategies. 5. Do mobile CRM services appeal to loyalty program customers? / Veronica Liljander, Pia Polsa, Kim Forsberg -- 6. Developing a global CRM strategy / Michael Shumanov -- 7. Strategic positioning and resource-based thinking / John Gallaugher.

Section III: E-business management . 8. A tale of e-business models / Savvas Papagiannidis -- 9. Strategic maneuvering in healthcare technology markets / Kirill Yurov -- 10. Complementary role of website in business model development / Olli Kuivalainen -- 11. A Reverse auction-based e-business model for B2C service markets / Tobias Kollmann -- 12. Evolving e-health systems / Denis Caro.

Section IV: Online consumer behavior. 13. Socio-economic impacts of offshore outsourcing of information technology / Karl Knapp, Sushil Sharma, Kevin King -- 14. Towards theory development for emergent e-business innovations / Indrit Troshani -- 15. An introduction to the management and protection of intellectual property rights / Bill Vassiliadis -- 16. Intelligent contracting / Tagelsir Gasmelseid -- 17. The applicability of network effect theory to low-cost adoption decisions / Jaeki Song, Eric Walden -- 18. An empirical analysis of cellular phone users' convenience perception and its impact on shopping intention in mobile commerce / Wen-Jang Jih -- 19. The effects of system features, perceived risk and benefit, and customer characteristics on online bill paying / Fang He.
"This book presents a collection of research associated with the emerging e-business technologies and applications, attempting to stimulate the advancement of various e-business frameworks and applications, and to provide future research directions"--Provided by publisher.
Konu Başlığı:
Ek Yazar:
Ek Kurum Yazarı:


Materyal Türü
Demirbaş Numarası
Yer Numarası
Raf Konumu
Mevcut Konumu
Materyal Istek
E-Kitap 1919942-1001 HF5548.32 .E48 2009e IGI InfoSci

On Order



Recently, e-business applications have evolved beyond business transactions and services to include customer relationship management (CRM), mobile computing, Web mining, e-healthcare, social networking, and Web 2.0. As e-business continues to create new business models and technologies, researchers, higher education faculty, and practitioners are in great need of appropriate reference resources to enhance their understanding of all aspects of e-business technologies and management.Emergent Strategies for E-Business Processes, Services and Implications: Advancing Corporate Frameworks is an authoritative collection of original, in-depth, and innovative research articles on e-business concepts, models, processes, services, and applications. This book presents an integrated view of emerging issues and technologies addressed by renowned scholars, providing researchers and practitioners with the state-of the-art reference for future research and practices on a wide range of topics including e-CRM, e-business model, multi-channel management, e-health, m-commerce adoption, offshore outsourcing, and e-business innovation.