Encyclopedia of e-business development and management in the global economy için kapak resmi
Başlık:
Encyclopedia of e-business development and management in the global economy
Dil:
English
ISBN:
9781615206124
Yayın Bilgileri:
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2010.
Fiziksel Tanımlama:
electronic texts (xxxvii, 1295, 15 p. : ill.) : digital files.
Özet:
"This research book is a repository for academicians, researchers, and industry practitioners to share and exchange their research ideas, theories, and practical experiences, discuss challenges and opportunities, and present tools and techniques in all aspects of e-business development and management in the digital economy"--Provided by publisher.
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E-Kitap 1920713-1001 HF5548.32 .E518 2010e IGI InfoSci
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Özet

As globalization and competition pose new opportunities and challenges, firms strive to discover effective and efficient e-business models and applications to contribute to their sustainability, growth, and innovation.The Encyclopedia of E-Business Development and Management in the Global Economy creates a repository for educators, researchers, and industry professionals to collaborate and discuss their research ideas, theories, practical experiences, challenges, and opportunities, while presenting tools and techniques in all aspects of e-business development and management in the digital economy. As the first and most comprehensive book to present aspects from the research, industry, managerial, and technical sides of e-business, this collection appeals to policy-makers, e-business application developers, market researchers, managers, researchers, professors, and undergraduate/graduate students in various academic disciplines.