Transformations in e-business technologies and commerce emerging impacts için kapak resmi
Başlık:
Transformations in e-business technologies and commerce emerging impacts
Dil:
English
ISBN:
9781613504635
Yayın Bilgileri:
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2012.
Fiziksel Tanımlama:
electronic texts (302 p.) : digital files.
İçerik:
1. To bid or to buy?: online shoppers' preferences for online purchasing channels / Fan-Chen Tseng -- 2. Overcoming visibility issues in a small-to-medium retailer using automatic identification and data capture technology: an evolutionary approach / Dane Hamilton, Katina Michael and Samuel Fosso Wamba -- 3. The Hispanic view of e-mail, popup, and banner advertising / Pradeep Korgaonkar, Ronnie Silverblatt and Enrique P. Becerra -- 4. A trade value perspective on ecommerce research: an integration of transaction value and transaction cost theories / Ruth C. King ... [et al.] -- 5. Effects of e-CRM value perceptions on website loyalty: an empirical investigation from customer perspective / Wen-Jang Jih and Su-Fang Lee -- 6. An exploratory look at attributes of internet use and adoption by franchisees / Kelley O'Reilly and Zsolt Ugray -- 7. Towards an understanding of user acceptance to use biometrics authentication systems in E-commerce: using an extension of the technology acceptance model / Fahad AL Harby, Rami Qahwajim and Mumtaz Kamala -- 8. An empirical study of predicting Hong Kong consumers' online shopping intentions: personal hygiene products / T. C. E. Cheng and M. W. Chung -- 9. Effects of Website interactivity on E-loyalty: a social exchange perspective / Wen-Jang Jih, Su-Fang Lee and Yuan-Cheng Tsai -- 10. From virtual organization to E-business: transformational structuration / James J. Lee ... [et al.] --

11. Taking a strategic alliance approach to enhance M-commerce development: challenges and strategies / Fang Zhao ... [et al.] -- 12. The impact of the internet on marketing strategy: revisiting early predictions / Kaan Varnali -- 13. Coping with manufacturers' dilemma in the E-commerce era: a relational model and a strategic framework / Xiaolin Li -- 14. Governance mechanisms in internet-based affiliate marketing programs in Spain / Paul B. Fox and Jonathan D. Wareham -- 15. Software firm cost structure and its impact on IPOs in the E-commerce era / Richard B. Carter and Troy J. Strader -- 16. An empirical study of the impact of brand name on personal customers' adoption of Internet banking in Hong Kong / T. C. E. Cheng and W. H. Yeung -- 17. A study of the impact of individual differences on online shopping / Jianfeng Wang, Linwu Gu and Milam Aiken -- 18. The influence of quality on E-commerce success: an empirical application of the Delone and Mclean IS success model / Ultan Sharkey, Murray Scott and Thomas Acton.
Özet:
"This book is both a snapshot of e-business as it is today and a window into the many developments already underway and is aimed at those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods"--Provided by publisher.
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E-Kitap 1921203-1001 HF5548.32 .T724 2012e IGI InfoSci
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As e-business grows around the world, there is an increased need for resources that assist in the understanding of the key aspects and implications related to these technologies. The research that is being done now will be the cornerstone of not only e-business, but business in general for years to come. Transformations in E-Business Technologies and Commerce: Emerging Impacts is both a snapshot of e-business as it is today and a window into the many developments already underway. In some cases, it is a forecast of areas yet to be developed. This book will serve as an integrated e-business knowledge base for those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods.