Electronic commerce management for business activities and global enterprises competitive advantages için kapak resmi
Başlık:
Electronic commerce management for business activities and global enterprises competitive advantages
Dil:
English
ISBN:
9781466618015
Yayın Bilgileri:
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), 2012.
Fiziksel Tanımlama:
electronic texts (490 p.) : digital files.
İçerik:
Introduction to e-commerce in the global economy -- Web 2.0 and enterprise 2.0 -- Foundations of e-commerce: theories, online intermediaries, and e-commerce business models -- B2C e-commerce, C2C e-commerce, and e-recruiting -- B2C online consumer behavior -- B2C marketing -- B2B e-commerce, online auction, supply chain management, and e-collaboration -- Mobile commerce -- Online payment systems -- Security and privacy in e-commerce -- E-Commerce systems development and web technologies -- Trends, ethics, and regulatory issues in e-commerce.
Özet:
"This book addresses the many new emerging ideas and applications in electronic commerce and presents tools and techniques in all aspects of e-commerce development and management in the digital economy"--Provided by publisher.
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Özet

Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages is written as an e-commerce textbook for undergraduate and graduate students in various business programs, including information systems, marketing, computer science, and MBA. In addition to serving as a textbook in e-commerce, this book also provides an excellent repository for instructors, researchers, and industry practitioners for their research ideas, theories, and practical experiences. In addition to regular topics traditionally taught in the classroom, this textbook addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the global economy.