Strategy, adoption, and competitive advantage of mobile services in the global economy için kapak resmi
Başlık:
Strategy, adoption, and competitive advantage of mobile services in the global economy
Dil:
English
ISBN:
9781466619401
Yayın Bilgileri:
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2013.
Fiziksel Tanımlama:
electronic texts (370 p.) : digital files.
İçerik:
The effects of consumption values on the use of location-based services on smartphones / Jing Zhang, En Mao -- Attribute perceptions as factors explaining mobile internet acceptance of cellular customers in Germany: an empirical study comparing actual and potential adopters with distinct categories of access appliances / Torsten J. Gerpott -- Adoption of mobile video-call service: an exploratory study / Ángel Hernández-García, Ángel Francisco Agudo-Peregrina, Santiago Iglesias-Pradas -- Consumer information search and decision-making on m-commerce: the role of product type / Moutusy Maity -- Consumers' adoption of mobile coupons in Malaysia / Sudarsan Jayasingh, Uchenna Cyril Eze -- Mobile banking in the youth market: implications from an entrepreneurial and learning perspective / Vanessa Ratten -- Consumers' intention to use mobile commerce and the moderating roles of gender and income / Uchenna Cyril Eze, Yew Siang Poong -- Mobile Devices and the self: developing the concept of mobile phone identity / Michelle Carter, Jason Bennett Thatcher -- User perspective on the adoption of mobile augmented reality based applications / Markus Salo ... [et al.] -- Perceptions of the impact of mobile sales force automation on salespeople's performance / Eusebio Scornavacca ... [et al.] -- Adoption of mobile reading devices in the book industry / Vanessa Ratten -- Mobile communication: a study on smart phone and mobile application use / Ozlem Hesapci-Sanaktekin, Irem Somer -- Factors affecting mobile phone use among undergraduate students in Turkey: an exploratory analysis / Ali Acilar -- Mobile social networks: communication and marketing perspectives / Kaan Varnali -- Mobile services as resources for consumer integration of value in a multi-channel environment / Veronica Liljander ... [et al.] -- Mobile advertising in small retailer firms: how to make the most of it / Wesley J. Johnston ... [et al.] -- Designing effective mobile advertising with specific reference to developing markets / Shalini N. Tripathi, Masood H. Siddiqui -- Justifying RFID investment to enable mobile service applications in manufacturing and supply chain / In Lee -- Assessing mobile value-added preference structures: the case of a developing country / Opal Donaldson, Evan W. Duggan.
Özet:
"This book fosters a scientific understanding of mobile services, providing a timely publication of current research efforts, and forecasts future trends in the mobile services industry"--Provided by publisher.
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E-Kitap 1921438-1001 QA76.59 .S77 2013e IGI InfoSci
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Özet

As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.