Mobile services industries, technologies, and applications in the global economy için kapak resmi
Başlık:
Mobile services industries, technologies, and applications in the global economy
Dil:
English
ISBN:
9781466619821
Yayın Bilgileri:
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2013.
Fiziksel Tanımlama:
electronic texts (309 p.) : digital files.
İçerik:
Deployment of mobile broadband service in the United States / James E. Prieger, Thomas V. Church -- Why is the diffusion of mobile service not an evolutionary process? / Mohammad Tsani Annafari, Erik Bohlin -- Trends in the United States mobile wireless industry and the impact of a merger of AT&T and T-Mobile on the trends and overall competitiveness of the wireless industry / John B. Meisel, John Navin, Timothy S. Sullivan -- An eclectic perspective on the internationalization of Australian mobile services SMEs / Sally Rao Hill, Indrit Troshani, Susan Freeman -- Mobile broadband: substituting for fixed broadband or providing value-added / Carol McDonough -- Benchmarking mobile operators using DEA: an application to the European mobile markets / Belén Usero, Grigorios Asimakopoulos -- Evolution of mobile services: an analysis / Sunil Jose Gregory -- Smartphone market in China: challenges, opportunities, and promises / Jujian Chen, Xiaorui Hu -- Large imagery on small screens: novel technology for device adaptation in mobile services / René Rosenbaum -- Incremental location matching for human travel route anomaly detection / Wen-Chen Hu ... [et al.] -- Enabling mobile service provision with sensor networks / Levent Görgü ... [et al.] -- Runtime discovery and access of web services in mobile environments / Hassan Artail, Takwa Tarhini -- HTML5 / Kevin Curran, Kevin Deery -- Recommendation systems for mobile devices / Fabrizio Caruso ... [et al.] -- Location-based social networks / Declan Traynor, Kevin Curran -- Mobile NFC services: adoption factors and a typology of business models / Faouzi Kamoun -- The development of mobile service applications for consumers and intelligent networks / Rebecca De Coster, Abdulrhman Albesher -- Emerging mobile service applications: the case for RFID in healthcare / Ygal Bendavid, Ramin Deban.
Özet:
"This book fosters a scientific understanding of mobile services, provides a timely publication of current research efforts, and forecasts future trends in the mobile services industry and its important role in the world economy"--Provided by publisher.
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Özet

As business paradigms shift from desktop-centric environments to data-centric mobile environments, mobile services create numerous new business opportunities. At the same time, these advances may also challenge many of the basic premises of existing business models. Mobile Services Industries, Technologies, and Applications in the Global Economy fosters a scientific understanding of mobile services, provides a timely publication of current research efforts, and forecasts future trends in the mobile services industry and its important role in the world economy. Written for academics, researchers, government policymakers, and corporate managers, this comprehensive volume will outline the great potential for new business models and applications in mobile commerce.