Marketing and consumer behavior : concepts, methodologies, tools, and applications için kapak resmi
Başlık:
Marketing and consumer behavior : concepts, methodologies, tools, and applications
Dil:
English
ISBN:
9781466673588
Yayın Bilgileri:
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :

IGI Global,

[2015]
Fiziksel Tanımlama:
PDFs (2214 pages).
İçerik:
Fundamental concepts and theories -- Development and design methodologies -- Tools and technologies -- Utilization and application -- Organizational and social implications -- Managerial impact -- Critical issues -- Emerging trends.
Özet:
"This book explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends, including both in-depth case studies and theoretical discussions"--Provided by publisher.
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E-Kitap 1922155-1001 HF5415.32 .M367 2015e IGI InfoSci
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Özet

Özet

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience's reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.