Fashion and textiles : breakthroughs in research and practice için kapak resmi
Başlık:
Fashion and textiles : breakthroughs in research and practice
Dil:
English
ISBN:
9781522534334
Yayın Bilgileri:
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :

IGI Global,

[2017]

c2018
Fiziksel Tanımlama:
27 PDFs (xi, 540 pages) : illustrations
İçerik:
Section 1. Consumer engagement and CRM. Chapter 1. Predicting behavioral intentions toward sustainable fashion consumption: a comparison of attitude-behavior and value-behavior consistency models ; Chapter 2. Materialistic values and impulsive behavior in the purchasing process between genders ; Chapter 3. The shop of the future: bridging the online/offline experience gap in fashion retail through virtual reality ; Chapter 4. Involving customers through co-creation: an approach from the fashion industry ; Chapter 5. Managing and influencing consumer behavior to become a worldwide leader in the apparel industry ; Chapter 6. Strategies for luxury fashion brands' targeting the young audience: how to link celebrity endorsements and brand extensions with social media -- Section 2. Digital innovation. Chapter 7. Developing forecasting model in Thailand fashion market based on statistical analysis and content-based image retrieval ; Chapter 8. Fashion technology and the development of new business models ; Chapter 9. Design and development of intelligent decision support prototype system for social media competitive analysis in fashion industry ; Chapter 10.Fashion retail innovation: about context, antecedents, and outcome in technological change projects ; Chapter 11. Brand personality, social status, and physical vanity in building luxury fashion branded apps ; Chapter 12. Branding, marketing, and design: experiential in-store digital environments ; Chapter 13. Fusion of artisan and virtual: fashion's new world opportunities -- Section 3. Education, ethics, and management. Chapter 14. Information and knowledge management perspective contributions for fashion studies: observing logistics and supply chain management processes ; Chapter 15. Using a social network game as a teaching tool for visual merchandising ; Chapter 16. Cognitive processes in fashion design: designing of modelling projects for the visually handicapped ; Chapter 17. Cross-cultural management of the European textile and clothing industries: application of Hofstede¿́¿s cultural dimensions ; Chapter 18. Fashion brand management: fashioning value through CSR -- Section 4. Manufacturing and logistics. Chapter 19. Green strategy for production of antimicrobial textiles ; Chapter 20. Mastering fashion supply chain management and new product development in the digital age ; Chapter 21. End to end supply chain planning for a fashion retailer in India ; Chapter 22. Electrotextiles: a novel product for the textile industry ; Chapter 23. Online distribution strategies: a mix of globalization and diversification in the fashion market..
Özet:
This book is a critical source of academic knowledge on the latest business and management perspectives within the fashion and textiles industry. Highlighting a range of pertinent topics such as marketing, consumer behavior, and value creation.

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Özet

Management technique and operation strategies vary depending on the particular industry. This allows businesses in that industry to thrive and increase competitive advantage. Fashion and Textiles: Breakthroughs in Research and Practice is a critical source of academic knowledge on the latest business and management perspectives within the fashion and textiles industry. Highlighting a range of pertinent topics such as marketing, consumer behavior, and value creation, this book is an ideal reference source for academics, professionals, researchers, students, and practitioners interested in emerging trends in global fashion and textile management.