Utilizing consumer psychology in business strategy için kapak resmi
Başlık:
Utilizing consumer psychology in business strategy
ISBNp:
9781522534495
Dil:
English
Standart Tanımlama:
10.4018/978-1-5225-3448-8
Yayın Bilgileri:
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :

IGI Global,

[2018]
Fiziksel Tanımlama:
16 PDFs (xii, 325 pages)
İçerik:
Chapter 1. An introduction to consumer psychology -- Chapter 2. Perception -- Chapter 3. Learning -- Chapter 4. Memory -- Chapter 5. Attitudes -- Chapter 6. Motivations -- Chapter 7. Emotions -- Chapter 8. Personality -- Chapter 9. Self -- Chapter 10. Lifestyles and values.
Özet:
"This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psychological attributes in their roles as consumers. It provides detailed knowledge about how consumers think, feels, decides and acts"-- Provided by publisher.
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E-Kitap 2470084-1001 HD30.28 .D345 2018e IGI InfoSci
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