Applications of neuroscience : breakthroughs in research and practice için kapak resmi
Başlık:
Applications of neuroscience : breakthroughs in research and practice
Dil:
English
ISBN:
9781522554790
Yayın Bilgileri:
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :

IGI Global,

[2018]
Fiziksel Tanımlama:
32 PDFs (xi, 501 pages)
İçerik:
Section 1. Art, creativity, and social issues. Chapter 1. Creativity and the arts ; Chapter 2. Understanding how the mind works: the neuroscience of perception, behavior, and creativity ; Chapter 3. A study on the interface between arts and sciences: neuroesthetics and cognitive neuroscience of art ; Chapter 4. Understanding the interdisciplinary meaning of beauty to neuroscience: designing beauty to neuroscience ; Chapter 5. Perceptual processes and multisensoriality: understanding multimodal art from neuroscientific concepts ; Chapter 6. Enabling creativity: using garden exploration as a vehicle for creative expression and analysis ; Chapter 7. Cognitive and neural mechanisms involved in interactions between touch and emotion ; Chapter 8. Integrating interpersonal neurobiology into the play therapy process: advancing Adlerian play therapy -- Section 2. Computer science and information systems. Chapter 9. Cognitive neuroscience in information systems research ; Chapter 10. Exploring perception, cognition, and neural pathways of stereo vision and the splitbrain human computer interface ; Chapter 11. Development and evaluation of neuroscience computer-based modules for medical students: instructional design principles and effectiveness ; Chapter 12. A strategic perspective on using symbolic transformation in STEM education: robotics and automation -- Section 3. Marketing and management. Chapter 13. Neuromarketing perspective of consumer choice ; Chapter 14. A neuromarketing perspective on measuring marketing influence at the unconsciousness level ; Chapter 15. Neuromarketing and the potential application of scientific methods in measuring consumer behaviour ; Chapter 16. Assessing consumer reactions with neuroscientific measurements ; Chapter 17. Upgrading marketing research: neuromarketing tools for understanding consumers ; Chapter 18. Neuroscience applications on the assessments of TV ads ; Chapter 19. Marketing meets neuroscience: useful insights for gender subgroups during the observation of TV ads ; Chapter 20. The neuroscience of social television ; Chapter 21. Measuring cognitive and emotional processes in retail: a neuroscience perspective ; Chapter 22. Rational, emotional, and neural foundations of economic preferences ; Chapter 23. Economic decision making, emotion, and prefrontal cortex ; Chapter 24. Neuroscience applications in financial markets: a practitioner's perspective.
Özet:
"This book is a comprehensive reference source for the latest scholarly material on trends, techniques, and various uses of neuroscience and examines the benefits and challenges of these developments. Highlighting a range of pertinent topics such as cognitive processes, neuroeconomics, and neural signal processing"--Provided by publisher.

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Özet

Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. Advancing research and applications in this field can assist in successfully furthering advancements in various other fields. Applications of Neuroscience: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on trends, techniques, and various uses of neuroscience, and examines the benefits and challenges of these developments. Highlighting a range of pertinent topics, such as cognitive processes, neuroeconomics, and neural signal processing, this publication is ideally designed for researchers, academics, professionals, graduate-level students, and practitioners interested in emerging applications of neuroscience.